One of the first rules of fashion merchandising and visual display is that in the 3-5 seconds that stores have to capture your attention, color is the first thing you pay attention to. So, when you find yourself staring down an overflowing closet with “nothing to wear”, perhaps what you’re really feeling is the need for new color. Unless you’re a time traveler or one of the few octogenarians in the online DIY community, you probably don’t remember the era of dyed-to-match fashion, but fear not! There are plenty of ways to infuse your tired wardrobe with new color, whether you’re a vintage queen looking for the perfect slip and gloves to match your collection of 40’s chic day dresses, or a modern hipster, making offerings of tribal-inspired discharge dyed prints at the altar of American Apparel.
Armed with an array of sweet dyes (courtesy of Rit), I’ll be hosting an Upcycling Extravaganza chez moi on Sunday, June 27th (with the help of the Hootenanny craft circle, organized by my friend Renée). If you’re in the Bay Area and would like to participate, shoot me an email and I’ll send you the address. If you’re not local, but would like to participate, host your own dye-a-thon, and send in your photos! I’ll throw ’em up here, and some may even end up on Rit’s Designer Profiles page. In an effort to keep everything sustainable, I’m also taking donations of fabric, from once-loved t-shirts to yardage and sheets — let me know if you’ve got something to donate!
In the mean time, I’ll keep you posted with details as well as a sampling of dye methods and how to recreate each look at home.